Pallet Town Post

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Start here How Pokémon works, in one read →

The IP

Characters How does Pokémon keep its cast fresh?
Brand Who owns the name, and who controls it?

The companies

Nintendo What did Nintendo keep when it handed Pokémon over?
Game Freak What does the studio behind the games earn?
Creatures What does the company that designed the cards earn?
The Pokémon Company How did a caretaker become a publisher?
- The thin years, 1998–2015
- The Pokémon GO year in Tokyo
TPC International How is Pokémon run outside Asia?

The business lines

Trading cards How did cards become the largest business?
Video games Who books the revenue when a new game sells?
Mobile Which phone games last, and how do they earn?
- The Niantic exit
Licensing How much does TPC earn from licensed goods?
- Who pays the Western royalty
Anime What does the anime do for the franchise?
Pokémon Center What role do TPC’s own shops play?
Events Who are the World Championships for?

Around it

Partners Who stands between TPC and its fans?
Collector market Where does the collector’s premium go?

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Pallet Town Post

How the Pokémon business makes its money, with every number sourced and graded.

Last updated 8 Nov 2026

Start here: how Pokémon works, in one read

The IP

Characters
Brand

The companies

Nintendo
Game Freak
Creatures
The Pokémon Company
TPC International

The business lines

Trading cards
Video games
Mobile
Licensing
Anime
Pokémon Center
Events

Around it

Partners
Collector market

Reference

Explore
Search
Method
About

Unofficial fan research, not affiliated with or endorsed by Nintendo, Creatures Inc., GAME FREAK inc. or The Pokémon Company. Pokémon and all character names and images are © their owners.